We read the rankings so you don't have to guess
Every study starts with real search results. We capture each page that ranks, measure what is on it, and publish the patterns with the sample sizes attached.
How we run a study
The same four steps every time, so one study can be compared with the next. On-page factors only. We do not measure backlinks, reviews or Google Business Profile strength, and we say so on every page.
- Step 1
Pull the rankings
A keyword pattern across a city list or a keyword set. Google organic, desktop, city-level location, top ten slots per search.
- Step 2
Capture every page that ranks
We download the HTML of each ranking page on the same day. Pages that block capture still count toward who ranks, never toward what is on the page.
- Step 3
Measure what is on it
Titles, headings, word count, schema, click-to-call, booking, pricing, licenses, reviews, plus the factors that matter for that trade. Ten pages are checked by eye before anything is published.
- Step 4
Publish with the receipts
Every number on a study page is read from the dataset at build time. If a figure is not in the data, the page cannot be built.
Cite freely with a link back. If you are a journalist or a researcher and want the underlying dataset, ask below and we will send it.
Want your trade or your city studied next?
Tell us the service and the markets. We pick the next studies from what people ask for, and we will score your own site against the winners when the study is done.
Request a study